Why use a Recruitment CRM?

...and other important questions.

Why we think the future of recruitment is the CRM

For companies that are hiring, it’s a constant challenge to find the best candidates for their job openings. Every time they have a new vacancy, they post advertisements on websites in order to attract available candidates. This is especially true if you’re a small company competing for high-skilled local talent.

The main problem they face is the best people aren’t looking for new jobs which leads to only hiring people that are unemployed or looking to switch jobs. Today, their best option is reaching out to people directly, but of course, this can take a lot of time and effort. Many resort to hiring recruitment agents which can be prohibitively expensive. With increasing competition for talent, the problem will only get worse over time.

If only there was a easier/better/cheaper way to fill hard to fill roles, then hiring managers could decrease the amount of time a vacancy is open and stop spending 5-15% on external recruitment which would lead to teams being able to scale up faster and those companies to become more competitive. With UK unemployment decreasing and competition for high skilled workers increasing, there is a clear opportunity to meaningfully impact a huge number of companies that struggle to attract key talent in traditional ways.

Traditional sourcing channels are no longer yielding the quality candidates they used to, and truly exceptional talent is not actively seeking new work opportunities, though 82 percent admit they are open to them.

As a result, recruiting is shifting from a reactive function into a proactive one, with a greater focus on candidates. Attracting passive candidates requires your company brand to stand out from others, your job offers to be highly competitive, and your recruiting practices to be fast-moving and engaging.

A CRM system is designed to strengthen relationships between potential candidates and recruiters so that recruiters can use these candidates for future job openings. That way, when it comes time to fill a role, recruiters already have a pool of vetted candidates from which to choose.

Between 70 and 80 percent of recruiting happens during the pre-applicant stage, so delivering the right messaging to the right people at the right time gives companies an advantage when attracting top talent in today’s ultra-competitive market.

Right now the ATS is the more widely used, but many analysts believe that in the future 70-80% of the recruiting process will be handled by the CRM.

You may need a recruitment CRM if you can answer yes to the following questions:

  • Do you actively source candidates for hard-to-fill roles?
  • Are you using spreadsheets or email to manage candidate data?
What is Workroll?

Workroll is a Recruitment CRM designed to source candidates cheaper and evaluate them quicker.

What is a recruitment CRM?

A recruitment CRM, or candidate relationship manager, helps you manage the data surrounding your candidates.

Why do I need a recruitment CRM?

If you're finding it difficult or time consuming to keep track of and evaluate candidates.

What is an ATS?

An ATS defines the workflow you use to push candidates through the hiring process.

Why is a CRM different to an ATS?

An ATS is about the process, whereas a CRM is about the people (candidates). Workroll is designed for people.

Why do some companies use an ATS and not a CRM?

An ATS is an obvious way to improve efficiency. Some companies don't care about the candidate experience until they're making offers.

Do I need a CRM and an ATS?

Ideally you should use both, to improve your candidate's experience and make it a more efficient process.

How is Workroll different from other recruitment CRM's?

We're focused on improving the candidate experience, and we design software that helps you do that cheaper and quicker than the competition.

How does the Workroll CRM fit my current workflow?

We've made it as easy as possible to import candidates from anywhere on the web, or from your inbox, or most commonly, the spreadsheet you're probably already using.

Our workflow is Email based, how does Workroll fit in there?

Each vacancy in Workroll has a unique email address, you can forward candidates to, or CC into the conversation and it will track everything automatically. Candidates can also email it directly.

Our workflow is paper based, how does Workroll fit in there?

Workroll makes it easy to filter by or search every candidate based on their CV and/or application form. No need for print outs.

We're using an ATS, does Workroll work with it?

It depends on which brand of ATS, but mostly Yes. We can sync up with your ATS or HR software so you're repeating work in another app.

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